The story behind Entropy

Entropy is a one-person clothing label based in Adelaide, Australia. Hi — my name's Micky and I started it for people who, above everything else, want to live free in a world where most of the rules holding us back are ones we put there ourselves.

At 20 I dropped out of a computer science degree and didn't tell anyone, because I was scared. I'd spent two years building a life that wasn't mine and I couldn't keep doing it.

I put everything I earned into this instead. Late nights, studio shoots, pop-up markets. Eighteen months later I was twenty grand in the red and still going.

Entropy still has a long way to go. But ultimately the journey i've taken to get this far... dropping out of university, spending over 20k of my savings, getting scammed by manufacturers, are all part of the origin story that one day will be tied to a legendary clothing brand.

We proudly stand against AI Generated content, None of our campaign content includes AI. No generated images, no generated video, nothing composited to make it look like we were somewhere we weren't. If a shoot needs a volcano we go to the volcano, even when that costs more and takes longer than the alternative, because that journey, risk or adventure all lead to memories and lessons.

That's what Entropy is about. Freedom and Authenticity, expressed through clothing by a random kid with a dream to help inspire others like him.

So join me and Entropy and stand to fight for your own freedom.

So by being apart of Entropy you stand to fight for your own freedom.

Financial Freedom — money isn't the thing making your decisions.
Physical Freedom — your body isn't what's holding you back.
Emotional Freedom— real people around you, and a wider view than the one you grew up with.
Intellectual Freedom — learning properly, so you can get where you're going.
Spiritual Freedom— working out what you're here for.

I design every piece and pack every order myself. Everything is drawn from scratch, made once, and never restocked.

This isn't made for everyone. If you just want a hoodie, there are cheaper ones. It's for people who've already left the safe path, or are about to.

I still don't really know what I'm doing.

Questions about sizing or anything else — email me at admin@entropyclo.com.

— Micky

Dont miss out.

Be the first to know about our new collections and special offers.